Sunday, September 23, 2012

Writers on the Storm begins NOW!


It's finally here! Writers on the Storm VI, Coverage Ink's very own big money/big opportunity contest, is back and it's on right now. And this year we are accepting not only feature screenplays but also pilots -- 1/2 hours as well as 1 hours. The early entry period has begun, so if you enter early you could save some money, and if you're like me saving every dime is pretty important. So what are you waiting for?

And remember, as always, there are two ways you can enter WOTS. You can either submit directly to the contest at writerstorm.com, or if you send your script to coverageink.com for coverage, then contest entry is included at no extra charge! This is a great way to make sure your script is ship-shape before locking it down, since we contest judges will actually be telling you what we think of your script (and giving you detailed notes on how to fix it) in advance.

This is my first year coordinating this contest (Portia J. has moved back to Texas) so wish me luck, LOL! But with Jim and the great team behind me I am confident everything is going to go smooth as silk. We've got a really amazing crew of readers who really know their stuff -- no 22-year-old interns here, and in fact I trust them to help me develop my material too.  If you have any q's please feel free to e-mail me at writerstorm [@] gmail.com. Thanks everybody, and now let's get this party started!

Sincerely,

Julie Connor
WOTS Contest Coordinator

PS We still have a few more companies and more prizes to add so please bear with us!

PPS Oh yes, we are working with Without a Box and will be adding them as another way to enter soon. We know it's nice to not have to fill out those forms over and over! That said, our entry forms on our site are pretty simple as well :)

Tuesday, September 18, 2012

Save the Cat! Literally :)

Hi folks, here's an appeal from our pal, screenwriter teacher/coach Barri Evins. She's looking for someone to care for her little cutie kitty until December. In exchange she's willing to offer a $350 screenplay consultation. Not a bad deal, plus you get to save the cat! Blake Snyder would approve :) Here's Barri:

Help! My cat is desperately in need of foster care from now until December. Kiki is a very quiet, (doesn't meow unless to convey urgent info like "hey, there's no water in my bowl.") doesn't go where she doesn't belong (never on the bed) and loves having people around as she was abandoned. She's a people-a-holic. In fact, she adopted me!

She cannot be with other cats as they intimidate her, but is fine with a mellow dog. I'm willing to sweeten the deal for a screenwriter willing to help out. Thanks!


If you're interested please email us at info [@] coverageink.com. Good luck, Barri!

 

Friday, September 07, 2012

Tip of the Year: Manager Jake Wagner

Just caught up with our buddy Jake Wagner, one of the hottest young managers in the biz, formerly from FilmEngine (Jake is about to land elsewhere but we cannot disclose where just yet.) As always, Jake fired off a flurry of great advice, and we just had to share this bit:

Jake's the one on the left.
If you’re in LA, most likely you know some people in the industry, even if they’re just assistants. Get some assistants who read a lot of scripts to read (your screenplay). That’s always the best way, because if an assistant likes it, they’ll start circulating it within the industry and to their boss, because they get kudos for finding a good script. 

As a manager, I always ask the assistants, have you read anything good lately? A lot of times tomorrow’s next big writers are the friend of an assistant or the actual assistant themselves. Assistants read a lot of scripts and they know the actual flow, so they know if something is good or not nine times out of ten. 

So I would say get to know some assistants, ‘cause those are forgivable reads too. If they pass on your script, who cares? Those aren’t the hands you want to get into eventually anyway. It’s just a way to move it up the ladder. So if they don’t like it, it’s no harm, no foul. But if they do like it, then they’re slipping it to me, they’re slipping it to people to impress them and earn their stripes. That’s where a lot of new writers come from – roomies of assistants.


Wednesday, September 05, 2012

Coverage Ink/Writers on the Storm Newsletter


COVERAGE INK'S BIGGEST SALE EVER. In celebration of the launch of Writers on the Storm VI, we are launching one monstrous sale. From now until 9/23/12, our standard analysis (for features) is 99 BUCKS. That's a $30 discount! TV writers, you'll receive a flat $20 off our already ridiculously low TV coverage prices. And to sweeten the deal, all orders will receive a FREE copy of our 80-page 2012 Coverage Ink Spec Format & Style Guide, the craft bible used in screenwriting classes throughout the US. So now you have no excuse not to get your material ship-shape before the storm hits. To claim your discount, submit your script at www.coverageink.com and use the code CIPRESTORMSALE! in the text box.

WRITERS ON THE STORM RETURNS 9/24. WOTS is back and bigger and badder than ever!
  • Over $25,000 cash and prizes. 
  • 150-plus companies. 
  • $10,000 cash money for the winner. 
  • New TV pilot category with a $2500 top prize. 
  • Consultations and mentoring from top producers in TV and film. 
Sounds good? Yeah, we thought so!

As always, there are two ways to enter -- directly into the contest (at http://writerstorm.com,) in which case you will receive feedback at the end of the contest; or if you submit your script to Coverage Ink for analysis during the contest period (9/24/12-1/1/13), your entry into Writers on the Storm is FREE. ('Consider with Reservations' or better for script advance to the QF round.) Last year's winners Brooks Elms + Glenn Sanders have been hip-pocketed by a major agency and their new comedy is out on the spec market as we speak! And WOTS 4's runner-up Jeremy Shipp was signed by UTA and is now staffed on ABC's Family Tools. Get ready: Storm season is upon us!


LIBERATOR DOUBLE WHAMMY AT STAN LEE'S COMIKAZE EXPO. Coverage Ink Films' new 18-minute short film LIBERATOR is slated to screen not once but twice at Stan Lee's Comikaze Expo in Los Angeles (aka "Comic-Con LA.") On Saturday 9/15 LIBERATOR opens for WITH GREAT POWER: THE STAN LEE STORY, at the Downtown Independent Theater, with panel featuring filmmakers of both movies and special guests Stan Lee and Lou Ferrigno; and we are also screening at Comikaze Sunday 9/16 at 5PM, with a panel afterwards again featuring Lou.

LIBERATOR stars a bunch of genre icons -- Lou Ferrigno (The Incredible Hulk,) Peta Wilson (La Femme Nikita), Michael Dorn (Mr. Worf from Star Trek) and the legendary Ed Asner (Up). Ferrigno portrays a disgraced, washed-up ex superhero whose secret black ops past comes back to haunt him as he tries to put his life back together. LIBERATOR premiered last month at Holly Shorts (out of competition) to tumultuous response. Get your tickets now at http://www.liberatormovie.com!

COVERAGE INK PRESENTS: THE TOTAL MOGUL HOLLYWOOD POWER WEEKEND. How do you end up hobnobbing poolside with Hollywood's power players? By hobnobbing poolside with Hollywood's power players. The Total Mogul Hollywood Power Weekend is a totally new kind of premium event brought to you by Coverage Ink and producer Steve Longi, whose credits include Face/Off and Struck By Lightning (Glee's Chris Colfer's new movie.). It is not a seminar. It is not a pitch fest. It is three days of education, schmoozing, empowerment and access, poolside at the Hollywood Roosevelt Hotel. It's glitz and glamour, but most importantly it is opportunity. We'll bring the industry and take care of everything. You bring yourself, your projects and your desire to get your inner mogul on. The Total Mogul Hollywood Power Weekend begins October 19, 2012 and we are limiting it to ten participants. Read all about it at http://www.mogulweekend.com.

MOXHAM GETS ENTREPRENEURIAL. We love this! Writer Paul Moxham, the honorary mention from Writers on the Storm 4 who got signed by manager Kathy Muraviov (who sold a spec this year! But not one of Paul's,) has decided that instead of sitting around waiting to hear back from various people on his projects, he'd create his own source material. Moxham has taken several of his screenplays and rewritten them as e-books and is now selling them on Amazon.com. Now, when a producer expresses interest in one of his projects, he can say, see, it originiated from a book (which incredibly carries more cachet than simply the screenplay by itself.) Plus he might even make a couple bucks for his efforts. Moxham's efforts look slick and pro, so we wish him the best of luck! You can see all of Paul's books on Amazon right here.


TRACKING B: FINAL DEADLINE! We've been remiss on letting you guys know about the deadlines for our favorite non-Writers on the Storm contest this year -- but it's not too late. The Tracking B Feature Script Contest is one of the top contests out there -- WAY better than many of the big name contests you all know. Why? Because TrackingB.com is a real-life, honest-to-Jehosaphat movie industry tracking board, subscribed to by agents, managers and producers. The industry panel who reads the winners is jaw-dropping. And pretty much every year, one or more of the winners gets signed, produced, etc. Plus every double contest entry receives a free 1-year subscription to trackingB.com, an absolutely indispensible resource for any writer serious about marketing themselves and understanding how the biz works. Hurry! You have until 10/28. Enter online at www.trackingB.com.

CI CLIENT MAKES SUNDANCE LAB. Prashant Nair, the director of award-winning feature film Delhi in a Day (developed with CI analyst Billy Fox, credited) has been named one of five people accepted into the Mumbai Mantra-Sundance Institute Screenwriters Lab. The lab is a result of an agreement announced earlier this year between Robert Redford's Sundance Institute and leading Indian business group Mahindra + Mahindra, a $7 billion company. The participants will be mentored by a spectacular list of talent, including Michael Goldenberg (Harry Potter and the Order of the Phoenix), Kasi Lemmons (Talk to Me), Anjum Rajabali (Rajneeti), Howard A. Rodman (Savage Grace), Malia Scotch-Marmo (Hook), and Audrey Wells (Under the Tuscan Sun.) Way to go, Prashant! And by the way, CI client Nilesh Patel is also short-listed for the group. Kick butt, guys!



Tuesday, September 04, 2012

Agent's Hot Sheet - Wither Indies?

By Jim Cirile

Yep, it’s hard as heck to break into Hollywood. But it’s even harder for someone with indie sensibilities. Come with us as we investigate how an indie-minded writer can make a living in the film business nowadays.



Wither indies? The answer, sadly, is yes. Indies, as we’ve always understood them, are not only withering, they’re pretty much gone. Over the past ten years, many of the major indie production companies and distributors have shuttered. This leaves fewer and fewer opportunities for writers with a penchant for more provocative, out of the box, non-Hollywood studio system material. The path in is now longer and bumpier than ever -- but opportunities still exist for the savvy indie writer.

To begin, the big indie production companies have largely gone the way of the dodo. In the ‘90s, we had Miramax, Paramount Classics, Fine Line… every major studio had an indie division. But as the studios were swallowed up into corporate media behemoths, these specialty divisions, that maybe only returned a paltry few million in profit each year, were eradicated. The last two standing: Fox Searchlight and Sony Classics. “It was about business, not art,” says Adam Leipzig, former CEO of National Geographic Films (March of the Penguins.) “When specialty division dollars were not (deemed profitable enough,) the studios started to abandon smaller movies and force their larger product onto the screens that were once available for indie films.” At the same time, exhibition chains took over independently owned theatres. Thus the number of screens available for indie movies shrank precipitously. And according to Leipzig, only about 1% of the 3,800-plus features submitted to Sundance this year will get any significant form of distribution, including Netflix. So while there is no shortage of indie filmmakers out there, getting those films seen is another thing entirely.

Because of these factors, most agents and managers don’t want anything to do with indie scripts. At some point, pretty much every rep has invested years of his or her life championing a brilliant little gem they truly believed in, a Sisyphean task with often little or no reward. Few are keen to repeat that experience. “It is the more difficult, if not most difficult path (to break into the business,)” says manager Mike Goldberg from New Wave. He advises that indie writers need to manage expectations “as far as how difficult the path will be as well as how long it will take. Patience is absolutely key.”

Manager Jeff Belkin from Zero Gravity Management tells us about one client, a multi-contest winner, whose period piece drama was so great he couldn’t not represent her. “I said, this is the most amazing writing. I love this script,” Belkin recalls. “I’m a movie popcorn guy. I like summer movies, so for me to get involved in a period biopic -- ridiculous! But if something spectacular crosses my desk, I want to get involved. So the next step was, who the hell do I give it to?” One person he gave it to was producer J. Todd Harris, whose credits range from Dudley Do-Right to The Kids Are Alright. “He and his partner Mark Marcum just flipped over it. It’s been long process of trying to get the financiers, the agencies, the talent, what have you. They’re still very much passionate about the project, and we’re hoping, fingers crossed, that it will happen very soon.” Even so, Belkin has spent three years so far, ever so slowly moving that ball downfield with no end in sight.


Despite that, Goldberg agrees with the battle plan. “You have to (partner with) a very talented, well connected, hardworking producer who (has a hand in) the more independent arena. That producer has the know-how and the contacts and the diligence to help put the pieces together to move your project forward.” He cautions that whether it’s a $30 million dollar project or a $300K project, “it’s going to take the same amount of work, just the people involved are going to get a lot less money. You have to find those producers who do it not to make money, but do it for the love of film and good film, that are willing to roll up their sleeves and put the projects together.”

So how does one’s indie script get the attention of Hollywood? With great difficulty, of course. One good way is by getting validation from an outside source. High-profile contests like the Nicholl Fellowship remain a great way for indie voices to get exposure. “(Actor/writer/director) Tom McCarthy wrote and directed a tiny little indie movie in The Station Agent,” says The Arlook Group’s Richard Arlook, “that he wrote in his trailer while he was making the first Meet the Parents or something, and he made that movie for under half a million dollars. It won the Waldo Salt writing award at Sundance. As a result of that, it sold to Miramax and launched him as a real filmmaker (Win Win.) You don’t hear about it, but he works consistently, and gets compensated very fairly, to fix up studio scripts.”

Indeed, it’s a fairly open secret that some successful indie filmmakers pay the rent as script doctors for studio films. Says Leipzig, “To do that, that screenwriter has to write sample scripts that really show that he or she understands the commercial requirements of the business, so the writer can get an agent and get submitted for (that) work. I think that there is a potential business model for this writer to kind of do one for them, one for me, one for them, one for me.” Arlook adds, “John Sayles probably made more money over the years writing and fixing studio scripts than he ever did as an independent writer.”

This could be a really splendid solution for indie-minded writers -- the crossover. “There are definitely some writers who can do both independent and commercial films,” says Belkin. “I have some clients that do and some that very much do not. In a perfect world, it’s wonderful to introduce yourself to Hollywood in a more commercial way, because you have more chance of exposure and being read by an agency.” Leipzig feels that screenwriters need to determine if they are writing to try to get movies made that they deeply care about, even if they are not going to be very commercial -- or if they view writing as a business. “Let’s assume this is an (indie-minded) person who still wants to pay the rent by writing. I think that this person now has to think about bifurcating their work. There is not a great business for independent screenplays. Even if the movie gets made, the writer does not get paid that much, so that’s not really (the best way) to make a living. But there is a potential business for a screenwriter with really good character sensibilities to do studio rewrite and assignment work.” To do that, you will need to generate a sample script that really shows that you understand the commercial requirements of the business. “There’s still a lot of assignment work out there,” says Leipzig.
Mike Goldberg

Another way to get the attention of the biz is to DIY. Don’t wait for someone to come along and give you money. Unless it’s a big-budget period piece, chances are you can shoot your script yourself on HD. “Get the money through friends and family, through credit card debt, through loans,” says Goldberg. “It’s been done in the past; it’s done every day. The most important thing is trying to get your film made, and if you can do it by yourself, great. If you can’t, try and find the right people that can do it with you or for you.” And if it comes out good enough, a few festival awards later and you may very well have a calling card.

But if one hasn’t won an award or gotten their film onto the festival circuit, you can still act as your own representative. “When I was a writer, coming out of film school, nobody told me how to find people,” said Belkin, who started out as a writer. “Nobody told me about the Hollywood Creative Directory or IMDBPro. I went through the usual query letter course and all that stuff. But the HCD is great in terms of finding companies, and IMDBPro is invaluable when it comes to finding producers with similar sensibilities (to your own.)”

The path in remains an uphill one to say the least. “To assemble a feature film from idea to execution takes an average of seven and a half years,” says Goldberg. “An independent film may take even longer.” So gird yourself for a long, tough battle, and consider, if you can, bending a little bit towards the commercial side. Above all, hang in there and keep working at your craft. Concludes Arlook, “Every once in a while, (a script comes along) that is just so wonderful that it’s undeniable that the writer has talent. Those scripts get passed around, those scripts get represented, those people get in rooms and book jobs. It’s very few and far between, but it can happen. The bottom line is that if you write something that’s great, doors will eventually open.”



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Should You Option Your Script?

by Steve Kaire

Since most screenplays get optioned rather than sold outright, writers need to know how options work. In general, options are a bad deal for writers.

Writers are basically renting their material out for a fixed period of time, usually from six months to two years. Option prices vary from no money up to a high of $25,000. And during the option period, writers cannot show or market their material to anyone else.

To illustrate how options work, we’ll use this example: an option price of $5,000 on the front end against $50,000 on the back end, for a period of one year. That means the writer is paid $5,000 up front at the time the option begins.

After one year, several possible situations arise. What happens most often is that the optioner passes on the script, having failed to generate interest from a studio or financiers. The writer keeps the $5,000 paid to him and all rights revert back to the writer, who is now free to shop his script around again.

A second possibility is the optioner asks to renew the option for another year, in which case the writer is paid another $5,000 (or whatever amount is agreed upon for renewal.) After that second year is up, the optioner can pass again on the script, or exercise the option, which is of course the best outcome of all. It means the option reverts to a sale, and the writer will be paid the back end money agreed to. In our example, the writer was paid $5,000 initially, followed by another $5,000 to renew, then will receive another $40,000 for a total of $50,000.


Doesn't sound terrible, right? The reason why options are generally a bad deal is because writers are usually offered nothing, or a couple of hundred dollars for a one or two-year period. (Technically, an option needs to be for at least $1, to show "good and valuable consideration" and make the contract legal.) During that time you have given up the rights to your material and you are prisoner to the person who holds the option. After that time is up, the optioner usually passes and the writer has nothing to show for it.

My advice is never accept a free option. If a company is seriously interested in your script, they should pay you five to ten thousand dollars as a show of good faith for the option. If they don't have that, but they do have something -- let's say $500 -- then the writer needs to weigh how much juice the optioner really has. Are they "real"? Have they produced successful movies similar in genre/tone to your project?  $500 might sound great when you're broke, but who knows what you might be able to make happen on your own during that option period.

Editor's Note: Another strategy you can try is a "non-exclusive option" or a shopping agreement. Producers like to tie up material with cheap or free options so that they don't have the rug pulled out from under them or waste their time. A non-exclusive option gives them the right to shop the screenplay, and in return, you promise to notify them of any submissions you make so that you're not working at cross-purposes. This protects the writer because you give up none of your rights and can sell the script to someone else. Please consult an entertainment attorney before entering into any sort of arrangement!-- JC

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Steve Kaire (HighConceptScreenwriting.com) is a Screenwriter/Pitchman who’s sold 8 projects to the major studios without representation. His top-rated CD, “High Concept--How to Create, Pitch and Sell to Hollywood” is available on his website along with original articles and national screenwriting contests.



Saturday, August 18, 2012

Review: The Top 10 Reasons Why It's a Great Time to be a Filmmaker

By Tanya Klein

We’ve come across a little e-book, The Top 10 Reasons Why It’s a Great Time to Be a Filmmaker (2012, 124 pp., Michael Wiese Productions www.mwp.com). It’s a compilation of essays by industry professionals and, best of all, it’s free.

If you’re looking for a how-to book, this certainly is NOT it. If, however, you’re suffering from the dog days of summer syndrome, then it’s well-worth checking out because it might just lift you out of your funk. How can you tell if you’re afflicted with the aforementioned symptom? Nobody’s bothered to read one of your scripts in ages; therefore, you haven’t bothered to write one. The person you proudly called “my manager” hasn’t returned your emails in a year. Facebook just clued you into the fact that the dude who cheated off of you all the way through high school recently bought his second mansion while you’re subsisting off of Ramen. In other words, if you’re reading this right now while taking a break from contemplating suicide (or a career in Law) then this book is for you. What you need is a good talking to and, most of all, a reminder that these can be great times to make your own movie. (Editor's Note: we, too, have covered this topic in several articles for both Script and Creative Screenwriting magazines. Click here for one of them.)

The overarching theme of The Top 10 Reasons Why It’s a Great Time to be a Filmmaker is the dissolution of entry barriers. Most of the essayists agree that in the olden days, you’d write your script and wait and hope and wait and quit hoping you’d ever see it made. Enter the advent of new technology and DIY. The Internet has created a paradigm shift. Firstly, you have access to a wide and diverse knowledge base, as well as collaborators next door and two continents over. Secondly, the digital revolution has made moviemaking affordable. The ubiquity and affordability of DSLR’s and home editing software make it possible for everyone with the right drive to get his or her movie made without winning the lottery. Thirdly, fundraising has taken on a whole new dimension with sites like Kickstarter, IndieGoGo, and Crowdrise. As a storyteller you have new and exciting ways to find and communicate with your potential audience through social media sites like Facebook and Twitter. Once your movie is finished, you can elect to self-distribute via global online distribution platforms like YouTube or iTunes and with any luck – and a lot of Internet savvy – go viral. This technological revolution has also created the fringe benefits of whole new avenues of employment opening up: Webisodes, mobisodes, games – they all need content, they all need storytellers. In other words, they all need you.

So if you’re feeling sluggish, wondering if you’ve made the right choices in life while you’re sharing your last can of dog food with Fido, then this book is for you. And hey, it’s free with sign-up for MWP’s mailing list. 

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Tanya Klein is a Los Angeles-based writer/director and story analyst for Coverage Ink. 



                          

Friday, August 10, 2012

Coverage Ink's "Liberator" Premiere


Coverage Ink Films' second short, LIBERATOR, premieres Saturday 8/11 at Grauman Chinese Theatre in Hollywood, at the Holly Shorts Film Festival. LIBERATOR stars Lou Ferrigno as a disgraced, washed-up ex-superhero whose secret black ops past comes back to haunt him as he tries to put his life back together. Like the LIBERATOR character, the heat is also on Ferrigno, as he was recently on NBC’s “The Apprentice,” he also helped voice “The Hulk” in this summer’s box office smash “The Avengers,” and continues to pack them in at fan conventions around the world.

 
LIBERATOR features an all-star genre cast including: the stunning Peta Wilson (“La Femme Nikita”) as CIA spook Marla Criswell, Michael Dorn (“Star Trek: The Next Generation”) as General Augustus Pollard, Jessica Jade Andres as Liberator’s estranged daughter Sonya, martial arts star Don “The Dragon” Wilson as Sidewinder, Tara Cardinal as Gaia, Darwin Harris as Duke, and the legendary Edward Asner (“Up”) as President Whitlock.

“After months of anticipation the fans will get what they’ve been waiting for, the world premiere of LIBERATOR,” said Jim Cirile, the film’s co-writer and Executive Producer. “LIBERATOR is a superhero geek’s dream come true, grounded in a reality we’ll all recognize -- our own. This is a very real world and a very real, and all-too-human, man. It’s the performance of Ferrigno’s lifetime. I think everyone will be impressed by the performance.”

Added Director Aaron Pope: "Launching a new superhero franchise without a comic label behind us and without money is a nearly impossible task, but from the amazing cast to the dedicated crew, no one blinked, no one wavered.  They put everything they had out there, especially our incredible cast. It's extremely satisfying to finally be able to show everyone the fruits of our labor."

Jim Cirile is the film’s co-writer and Executive Producer. Aaron Pope is co-writer and Director. Former Marvel Comics Art Director Darren Auck created the film’s comic art prologue and graphic novel artist Gerry Kissell ("Code Word: Geronimo") illustrated the film's closing sequence. SyFy Channel’s “Hollywood Treasure” co-host Jesse D’Angelo designed the Liberator suit. The film features an original orchestral score by Tim Wynn, perhaps best known for scoring the hit video game “Red Faction: Guerrilla.”

Follow the latest news on LIBERATOR by visiting:

Wednesday, August 08, 2012

CI Consultant Sells A Pitch to Disney

Meet CI story analyst Alex Cramer, better known to some of you as AC. Alex has been on a roll lately, and has just set up one of his projects at Disney Channel -- "Pants on Fire." That makes two CI consultants (joining Kevin O'Hare, who sold two pilots to Universal) to sell TV projects in the last year. We had a quick chat with Alex about the project and how he pulled it off.  

Jim Cirile (JC): Tell us a little about you, Alex.  

You can't tell here, but Cramer's pants are indeed on fire.
Alex Cramer (AC): I’m from Los Angeles. I started writing my senior year of high school because I was bored in class. I went to film school at LMU (Loyola Marymount University) and got my Masters in screenwriting. I’ve been writing for about 10 or 12 years now.  

JC: So while the rest of us were doodling in high school, you were already writing scripts?  

AC: Yeah, on a legal pad!

 JC: What genres do you like to write?  

AC: I do a lot of comedy, but I’m interested in everything. I have a drama script that’s done pretty well for me, and I enjoy action as well. I would say in general I enjoy genre filmmaking. Something that’s big and exciting, whether that’s comedy or action or whatever.

 JC: When you say the drama script did well for you, what does that mean? Did you get representation off it?  

AC: The drama script got me my first job, which was a small thing rewriting a religious film. It got me meetings and people enjoyed it. In fact, it’s in the quarterfinals of the Page contest right now. It’s gotten me some decent exposure.  

JC: Tell us about your project at Disney Channel.

AC: It was a pitch. I was working with an executive over there for about six months on different ideas, and we kind of developed this together. It was originally my concept, but he took a liking to it and he helped me shape it for what Disney Channel would like.  

JC: That's the best way to do it -- have a champion on the inside. How did you hook up with this person?  

AC: There an executive at Disney. I won’t mention their name. I’m represented by (management company) Circle of Confusion. I had a high school comedy script that they sent over. Disney Channel is trying to do more movies now, so they’ve been looking for a lot of writers, not just one. So (my managers) sent over that comedy script and Disney really liked it. They brought me in for a meeting. I (pitched them) a bunch of ideas, but none of them were that good. I was sort of out of sync with what they wanted. But the good thing was that the executive who was in charge of the project was willing to talk to me and work with me. So I was able to come back to him and think of some concepts and customize them more to specifically what they were looking for.  

JC: What's the name of the project?  

AC: Pants on Fire. I can’t give out the logline yet, but it's a high-concept kid’s comedy. 

 JC: Excellent. I assume you are developing the script with your exec?  

AC:Yeah, I’m working on it right now. We just settled up the contracts. I’m doing an outline first. So I imagine I’ll be going in there for a meeting to develop the outline a little bit and then we start in on the script.  

JC: Very exciting! Thanks so much for telling us a little bit about this, and please keep us updated!  

AC: Will do, thanks! 

  
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Wednesday, July 25, 2012

Writers on the Storm Returns 9-24-12

Hi everyone, just a quick note to let everyone know that Writers on the Storm Screenwriting Competition 6 is a GO. We launch September 24th and will continue until 1/1/13 (a nice, easy to remember final deadline!) We're still putting the prize packages together so we'll have plenty to say about that in the next few months. In the meantime, feel free to LIKE us at our Facebook page and visit the website at http://www.writerstorm.com.

As always, you can enter the contest directly at writerstorm.com, in which case you'll receive feedback at the end of the contest; or you if you submit your script to www.coverageink.com for coverage during the contest period (9/24 - 1/1/13) then you are entered in Writers on the Storm automatically at no extra charge! The is mondo cool, because apart from getting a free chance at $10K grand prize, you also are getting your feedback in advance. In other words, we are telling you what we think of your script in advance of the deadline. You can then fix any issues and resubmit. In theory, this should give you a crucial leg up. In previous years, we've had some folks submit three, four, even five drafts of a script for coverage during the contest period, rewriting and resubmitting every time.

Much more to come as WOTS rolls ahead into year 6. Be there. Aloha.

Jim C.



Tuesday, July 10, 2012

Top Ten Biggest Mistakes for Screenwriters

This was a piece I wrote last year published in Script magazine (just before they threw in the towel.) Eddie Gonzalez, from San Antonio Screenwriters Meetup group, asked if I could send them over a piece for their group to publish on their Meetup site, and I said of course. I always liked this piece, since it has a solid volume of advice and a fair helping of snarky attitude. No fancy graphics or anything, just text... but then again, we are writers, so theoretically that's okay, right?

Check it out right here...

http://www.meetup.com/screenwriters-278/messages/38132892/

Monday, July 02, 2012

Recharging the Batteries

Suffering the Glockenspiel in Munich.
We've all been there -- "O.O.G. Out of gas, baby, out of gas," to quote trainer Tony Horton. For writers, that means we're in a funk; we're unmotivated; we just don't frickin' feel like writing. Tarnation, there are so many other things that we can do more easily, such as waste another half hour clicking 'like' on all your friends' Farmville achievements (guilty as charged. Hey, when are they going to make Monsanto Farmville, where the farmers are wearing Hazmat garb? But I digress.)

What I'm going to recommend here is pretty stupid/obvious. Yet it's so easy for us to forget we have this option available to us, so here it is: get the hell out! And I don't mean to the local overpriced coffee shop with your latest digital toy. I mean, actually go someplace and do something. Yep, stupid/obvious! But there is a method to my madness. I like to call it "passive research."

What that means, in a proverbial nutshell, is exploring places you might not ordinarily go, for the specific purpose of stumbling upon something that might spark ideas for your writing. For example, a decade ago I flew to Seattle for five days. Why Seattle? Well, why the hell not? I'd never been; sounded like an interesting place. I was working on a script for a Canadian company and heck, Vancouver, BC, always doubles for Seattle in the movies. So let's check it out, I thought. Well, that trip yielded so much awesomeness that not only did that Canadian project wind up referencing key locations and details about Seattle, but I wrote a whole nother action script set there, designing the four major action set pieces around interesting locations I discovered while there -- Pike Place Market, the Chittenden Locks, and so forth. Sure, I could have read up on the place or watched YouTube videos about it, but it's another thing entirely to be there, to feel the pulse of it all, to check out the nooks and crannies and crooks and nannies. Because that's where the verisimilitude, or believable level of detail, comes from.

The escape cage: a fun place to spend the night.
I recently returned from Germany, where once again my "vacation" became fodder for who knows how many future screenplays. One of the highlights was the island of Neuwerk (Noi-virk) in the Wattenmeer (North Sea.) This little sanctuary is accessible only by foot and horse-drawn carriage by day -- because the entire North Sea recedes 14 miles when the tide is out. We're talking a 90-minute voyage by good ol' fashioned animal power across the soggy floor of the North Sea. Incredible. In the afternoon, the whole thing floods again, and the only way off the island is by ferry. God help you if you're hiking across the Wattenmeer when the tide comes in. Then you have to race through the mud to one of the very few 25' tall rescue cages and, if you make it, shiver through a cold and wet night while hoping for rescue. If you're thinking that if you add a killer stalking an innocent tourist through this, that this could be a really cool plot for a movie -- hey, hands off, I thought of it first.

Of course there was so much more -- the electricity in the air as tens of thousands of Berliners jammed the Brandenburger Tor for a public showing of the Euro Cup semifinal, which gave way to stoic despair as Italy gave them a massive drubbing; the subtle but gut-wrenching Dodger's Alley memorial in Munich; the white-knuckle, overloaded cable car ride to the frozen peak of Zugspitze, 10,000 feet in the Alps (note: just enough room atop the car for two people to battle it out); and the odd lack of screens on the windows, proper double beds or ice in the drinks. All these little details may well inform the next few things I write, and furthermore, they have sparked several story ideas.

So if you're feeling in a rut, heck, give yourself a little break and take your show on the road. It certainly doesn't have to be a trip overseas either. Challenge yourself with a day trip to someplace maybe a bit out of your comfort zone in your city or down the road apiece. Here in Los Angeles, there's all kinds of crazy stuff you can do for relatively cheap. Kayaking through some caves. Exploring the new transit system and historic ethnic areas of the city. Rappelling off Point Dume. My pal Saul Rubin wrote a great book full of cheap, fun and bizarre SoCal adventures which you can get for 6 bucks on Amazon -- grab a copy. The best part of allowing yourself the little recharge is, you'll be improving your writing without actually writing! And that should appeal to the professional crastinator in all of us ;)

--Jim C.



Thursday, June 14, 2012

**The Total Mogul Hollywood Power Weekend**


Every now and again an idea comes along that just knocks our socks off. Last week I got a call from Steve Longi, long-time producer from Permut Presentations (Face/Off). I first came across Steve about 12 years ago when he read a comedy spec of mine. Steve's recent credits include Struck by Lightning, starring Glee's Chris Colfer (which was just picked up for distribution by Tribeca,) Prayers for Bobby, which stars Sigourney Weaver and was nominated for two Emmy awards, and the upcoming The C.O. for Walden Media, to be directed by Randall Wallace (Braveheart.)

Earlier this year I'd sent Steve our Writers on the Storm top ten scripts (alas, he passed). But then he called to pitch me an idea: The Total Mogul Hollywood Power Weekend. It's not a pitch fest. It's not a seminar or a panel discussion or Q + A. What it is is 3 days of immersion into full-on HOLLYWOOD, the way the big boys roll. Needless to say, I was hooked.

We're going to check in to the ultra-swanky Hollywood Roosevelt Hotel -- the hottest industry hub in town -- for three days of education, history, partying, power lunching and connecting. Steve's Rolodex is about a yard thick; we're anticipating a steady stream of industry friends coming by all weekend long to hang with us. Mimosas poolside with producers? Check. Dinner at the legendary Musso and Frank's and then mingling with industry at the Roosevelt Spare Room? Yup. We'll also be filling all that out with tons of Hollywood lore, useful and practical knowledge and no-BS strategies from me, Steve, and our guests.

This literally just dropped into my lap. So what could I say but hell to the yes?

Anyway, we're still working out the deets (it will likely go down in September.) We're limiting the number of seats to ten. And this will be a premium event, so it won't be cheap. But for writers, producers and other creatives looking to bust down that door lickety-split and get a taste of the Hollywood dream and how to make it reality, well, here it is.

Website coming soon, but until then, if you want to be on the very short list, just shoot me an e-mail at info (at) coverageink.com.

--Jim C.

Wednesday, May 30, 2012

Jim Cirile's Rep Report - Now on "Hollywood + Vine"

So okay, the two major screenwriting magazines have left the building. That leaves room for the little guys, the upstarts, the youngbloods. And so it is that we proudly present to you: "Hollywood + Vine." 

This new digital magazine (also available in hard copy) is 40 pages packed with fun and useful info for aspiring creatives in Hollywood. Best of all (ha ha) Hollywood + Vine features a new column by yours truly -- "The Rep Report."  In the tradition of my old Agent's Hot Sheet column for Creative Screenwriting, The Rep Report will bring you interviews with the top literary agents and managers in town and give you the skinny on what the heck it is they're looking for and how to get their attention.

And speaking of the youngbloods, that's exactly what my first column is about. Meet two young, crazy-hard-working assistants from a major agency, both on the agent track. "Assistants? Why should I care?," you ask? Because both of them are on the agent track and are building their client lists as we speak. These are EXACTLY the types of people you want to get in with.

So come aboard this awesome (and free!) magazine. Visit http://hollywoodvinemag.com/.

--Jim C.

AGENT'S HOT SHEET - Know When to Fold 'Em

  
Comes a time in every writer’s career when throwing in the towel seems like the move. But sometimes hanging in there just a little longer can make all the difference in the world. Just ask Jeff Maguire.

By Jim Cirile


We’ve all been there. You spend months, years maybe, on a piece of material, and it fails to get any traction… just like the last one. And the one before that. Every rejection like another pound on a weight belt dragging the writer down. And it’s not just writers struggling to break in -- happens to established writers, too. Even after you land your first deal, the struggle doesn’t end there, folks. I chatted with our panelists -- and a special guest star -- about how writers handle the vicissitudes of the business and when or if you should call it a day.

The ‘80s were tough for Jeff Maguire (The Gridiron Gang.) While he’d found some early success with Victory (“the Stallone soccer movie which I was completely rewritten on,” he says) and landed a few small sales and rewrites, he was still working odd jobs and plunging further and further into credit card debt. As the legend goes, after 12 years in the trenches, he was about ready to pull the plug. He and his wife were discussing moving back to New Hampshire. Then, on the very day the Department of Water and Power was going to disconnect him for nonpayment, a bidding war broke out over his spec In the Line of Fire, and the rest, as they say, is history.

“That’s all pretty true,” laughs Maguire, who recalls he was finally starting to get some real interest when the ’88 strike hit. “One of the companies that had wanted to hire me went out of business, and another company decided not to develop (my idea.) I ran up credit card debt, and I’d taken out strike loans from the Guild, and that’s what I was burdened with from ’88 through ’91.” Enter producer Jeff Apple (The Recruit,) who had an idea about a Secret Service agent who lost Kennedy and wants to redeem himself. “He thought if I did a good job with it, he could get it set up.” In September of ’91, Apple brought the script to CAA. “They tried to attach their stars -- Robert Redford, Michael Douglas I think was there,” recalls Maguire. “And it kind of wallowed for about six months. (Meanwhile my wife and I) were going deeper and deeper in debt. By March of ’92, I was on a first-name basis with the guys from the credit card companies. They’d be calling, ‘Hey, it’s Mike over at NorWest Capital. Did you ever hear from Robert Redford?’ They knew all the details, because I was telling them, hey, if this sells, I’ll be able to pay you guys, no problem.”


Then a friend slipped In the Line of Fire to UTA agent and cofounder Jeremy Zimmer. “CAA actually got angry,” Maguire says, “because they said, ‘Hey, we were trying to sell this!’ But they wouldn’t return my calls.” Zimmer wisely decided to forgo attachments and simply sent out the spec. “We got the first real offer on April 1st, and then it sold I think on April 3rd. The ironic thing was, CAA had sent it to Ron Howard (Imagine.) Imagine was looking desperately for a vehicle for Tom Cruise. They sat us down and said, instead of going with the character the way he is now, (what about) making him a younger agent? And I said, but then you’d lose the whole Kennedy backstory.” Maguire then had to break the news to his wife he’d turned down a $150,000 deal. “She said she’d rather live in a shack,” he laughs. (Note to Jeff: sounds like a keeper.) Maguire also feared Zimmer would be angry. “He said, ‘A 28-year-old actor? That’s a great idea,’ and I thought, oh, crap,” recalls Maguire. “And then he said, ‘Better yet, how about we make it an 8-year-old agent? We’ll get Macaulay Culkin to play the role. Those assholes.’ And it was the following Wednesday that we got the first concrete bid.” The day In the Line of Fire sold, Maguire’s wife had to sell a blouse he’d given her as a birthday present so they’d have the cash to go out and celebrate.

“Those are those Cinderella stories that you really love,” says UTA agent Julien Thuan. “I have a client who had a very similar story. He had been knocking on the door for years and years, and no one answered. And then one day he wrote a script that really resonated with people in a way the other scripts had not, and it radically changed his life from being somebody who had really struggled to someone very desirable with the ability to make a living as a writer.” It took Thuan’s client a decade. “I think you should always give yourself ten years,” agrees manager Jake Wagner. “Those stories in the trades always sound like an overnight sensation, but when you dig deep, it’s always someone who has been laboring away for years and years.”

Maguire’s story has become iconic and inspirational, something we writers remind ourselves of when the going gets tough. But keeping in mind the odds, and your own skill level, are important too. “If you’re a writer and you’ve sent out queries and never heard anything back,” says Wagner, “or if you have a sample that friends in the industry have slipped to people, and you never heard anything back, and this is not only with your first script, but your second and third and on and on, that speaks for itself. Trust me, people in the industry find the good material. If you’ve been at it for a while and still not a single meeting, I would start to think twice.”


Maguire notes that after he did finally break in, at every meeting, execs would say to him, “Where have you been all this time? How come we’ve never heard of you?” Maguire’s response to them should make us all think:

“I wasn’t that good.”

“Interesting," says Thuan, marveling at Maguire’s humility. “All writers improve if they really work on their craft. The voice remains intact, but they hone the craft as they unlock the secrets of screenwriting. I think an aspect of that is true -- he improved, and then they paid attention." But he also attributes a lot of that to good old fashioned luck. "As a brand-new writer, if you don’t know anybody, you’re lucky to get people to read your material. Each step of the way you improve your chances. Once you find good representation, or once you build a good network, you minimize the luck factor. But at the beginning, a lot of luck’s involved.” Wagner agrees, “Every script you write, you’re going to get better. As a writer trying to get noticed, I would suggest write something, try to get it out there. If you don’t get any bites, move on to the next one. Always be writing something new. The writers that are stuck on that one script that still nobody has noticed, that’s going to be doom and gloom.” 

Still, many of us get burnt out, fed up with the rejection, not to mention lack of income, that accompanies the long, harrowing trek to breaking in -- which, by the way, continues after you break in, too. “It happens sometimes with very talented people,” notes Thuan. “It’s a tough business. There are very few writers who can write something original and have it sell every single time, or sell a pitch every single time. After a while, that can become a bit draining. They might retire or decide they want to do something else because they get too frustrated with the business.”

The Arlook Group's Richard Arlook says thinks it’s obvious when it makes sense to convince a writer on the edge when they still have some life left in their career, “And it’s pretty obvious when they don’t. The fact is, the older you get, the harder it is. Every year, there’s new, young execs. If you’re somebody who went to film school wanting to be a producer, and you finally get that position where you can hire a writer, you’re generally going to want to work with someone from your generation. That doesn’t mean that the person who’s 50 or 60 or whatever isn’t talented or a great guy, but if you have to make a decision, you’re going with the person you have a relationship with.”

So when you feel like you’re getting nowhere, and you’re ready to throw in the towel on making it as a writer, remember Jeff Maguire. But also recall that Maguire was actually getting at least a little attention before In the Line of Fire. That part of the legend people tend to leave out. “When I meet people who’ve been doing it for 12 years, and they’ve never had anybody say, ‘This is good work,’ I would think, well, maybe you should just take that as a hint. You’re in the wrong line,” Maguire observes.

And also keep in mind there are plenty of other creative outlets for your creativity. “You have to be realistic about what the market wants and doesn’t want,” says Thuan. You can watch movies, see who releases them and know very quickly what they will and won’t make. There are lots of different ways to practice your art form, be it with prose, theater, etc. Perhaps the medium doesn’t work for you. I think people have to be honest with themselves. In a business like the movie business where stakes are high and people make staggering amounts of money, you’re going to have to make compromises. It requires a real understanding of that business. If it doesn’t work, then maybe you can write in another medium.”


Great American Pitchfest THIS WEEKEND - plus amazing offer!

This weekend (6/1 to 6/3) the Great American Pitchfest returns to the Burbank Airport Marriott Hotel. Over 120 companies, from big boys like Davis, Atlas and Thruline, to little indies looking for very niche material. A veritable cornucopia of opportunity! As usual, Coverage Ink will be there, and we will be giving away our Spec Format + Style Guide 2012 (a $3.95 value.) So stop by and say hello!

GAPF's Bob Schultz has blessed us with a stupendously cool last-minute offer. But before I tell you about it, I want to share with you a call I had with a Coverage Ink client last week.

So I was chatting this this fellow, a writer with no small amount of talent and several scripts under his belt, and he mentioned how frustrated he was that he sends out query after query and never hears back from anyone. He had gotten coverage from CI and another company which came back pretty good, and he said his query was pretty tight. I asked if he had ever attended a pitch event, and he said, "Nah, I'm not really into that." This gave me pause.

Now I know these events are not exactly cheap, but money wasn't the issue in this fellow's case. What it comes down to is, he simply doesn't want to put himself in in the position of having to meet people face-to-face and pitch them his ideas. Far easier, and more comfortable, to do everything via e-mail, indeed.

My response was something of a cliche: "Man, I hate to say it, but you've got to be in it to win it."

Look, I totally get it. It can be a nerve-frazzling to go into a room filled with industry types. To sit down across the table from a company rep and know you've got five minutes to impress them.  We creative types much prefer the lovely solitude of our dank hermit caves. Selling ourselves and our material with a snappy, concise, and compelling presentation? Not so much.

Signe Olynyk and Bob Schultz give us the 411 on GAPF 9. Click here to watch!
But here's the thing. I hate it too, but I have forced myself to do it repeatedly. And in so doing I have met some of my best industry connex.  So let me make this as clear as I can: there is simply no better way to broadcast yourself and your concept to the industry than by attending a pitch event. Psych yourself up, practice your pitches, get your confidence on, and bring it. If you want to be a professional writer, you need accept that at some point, you're going to meet with producers. So find a way to tamp down your writerly insecurities and neuroses for a day. Sign up and go pitch.  When you walk out of there at the end of the day, having met with dozens of industry people and maybe opened a few doors that would not have been opened otherwise, you will be justifiably proud. If I can do it, you can!

Great American Pitchfest has been doing this for nine years now and to say they are a well-oiled machine is an understatement. The top-rated Pitchfest in my 2010 "Rating the Pitchfests" article for Script magazine (as voted on by readers,) GAPF does an amazing job of bringing in top-quality buyers and keeping the lines short. Expect to meet 20-25 companies or more in one day. Try getting that from query letters. Not to mention, you get their incredible GAPF Company Guide, featuring in-depth interviews with all the buyers. This booklet will become your go-to industry contact list for the next year.

But the truly amazing thing is, while the pitch event is on Sunday (which you have to pay to attend,) Saturday is an entire day of FREE seminars from some of the leaders in screenwriting education (see their "Jam-Packed Schedule of Awesomeness" right here), plus a live interview with writer Rhett Reese (Zombieland, Monsters Inc.) Last year, literally thousands of writers packed the Burbank Marriott Hotel to avail themselves of this incredible deal. Watch GAPF founders Bob and Signe tell you about it right here.

Now about that special offer -- this one is a corker -- Buy a Bronze pass, and get a free ticket to the Great American Pitchfest Executive Luncheon (a $75 value). Okay, wait up, this is not just a free lunch. This is extra time with the buyers -- crucial hobnob time. It's not just about impressing execs with your material -- it's about showing them you're a cool and easy-to-get-along-with person. Having a little hang time with them outside the pitching floor could be crucial.

I hope I have impressed upon you all what a killer deal this is. To claim your free executive luncheon, e-mail Bob Schultz (bob@pitchfest.com) after you buy your pass and he will make sure the ticket is included in your package.

We will be at GAPF all day Saturday at the Coverage Ink booth. Come see us then, but make sure to return Sunday for the main event -- and come ready to do some damage. The time is now. This is your opportunity. Great American Pitchfest is back, baby!

-- Jim C.

 


Wednesday, May 23, 2012

Coverage Ink Announces New Writing Tournament


Fans of the CS Open and Cyberspace Open: get ready to be happy. Coverage Ink is bringing back the concept with our new Snap Judgment Writing Tournament. Details are still being worked out, but we expect to launch this August.

For ten years, we ran the unique and exciting CS Open (later the Cyberspace Open) writing tournaments for Creative Screenwriting. We gave writers a tricky scene prompt and a short amount of time to write their best interpretation of that as a scene or scene unit (under 5 pages). CI readers selected the top 100, and then after a second round, the top 3. Winners were chosen via online voting.

As most of you probably know, financial difficulties forced Creative Screenwriting to shutter last year.

The new Snap Judgment Writing Tournament is inspired by the Cyberspace Open but is not affiliated with Creative Screenwriting. We are pleased to be able to bring back our favorite tournament concept -- as well as add in some Coverage Ink special sauce. Some things will remain the same: the tournament will be online, the scene prompts dastardly. The top three scenes will again be performed by actors and put up on YouTube for the world to vote on. But this time, in addition, the winner will work with Coverage ink to develop a fully realized short film, pilot, or feature film screenplay based on the winning scene. We will then alert the industry.

One other improvement is not really a change at all: rather like the original CS Open, you will be able to enter the tournament up to four times (and write four separate scenes based on four different prompts.) And as with Coverage Ink's Writers on the Storm Screenplay Competition, entry to Snap Judgment is FREE with any screenplay submission to Coverage Ink during the contest period (dates to be announced.)


The brainchild of Creative Screenwriting founder Erik Bauer, The CS Open began as a live writing tournament at the annual Screenwriting Expo. We gave participants 90 minutes to write their best interpretation of a scene prompt we gave them on the spot. The top three scenes were then performed live at the Expo closing ceremonies, where the audience voted on the winners. Over 5,000 writers wrote tens of thousands of scenes, each one read and evaluated by the Coverage Ink team. Those scenes have resulted in dozens of produced short films and helped launch the career of 2004 winner Bob DeRosa, who went on to write Killers and is now writing on White Collar.

In 2009, the tournament was renamed the Cyberspace Open and moved online, where many more writers from around the world could participate via the internet (and not have to hand-write the scenes like in the live event.) Instead of performing the scenes live at the Expo closing ceremonies, the top three scenes were videotaped and posted online for everyone to vote on.

We couldn't be more thrilled to be launching the Snap Judgment Writing Tournament. We are confident this one-of-a-kind experience -- being forced to write quickly and write well, under the gun -- could be just the adrenaline jolt your writing needs. The Snap Judgment Writing Tournament -- coming soon from Coverage Ink, the Industry Experts.

-- Jim C.

Friday, May 04, 2012

Coverage Ink/Writers on the Storm April 2012 Newsletter


May, 2012

1) Three Ways to Bring the SIZZLE!
2) Shorties- News Blips for Writers
3) Man on a Mission: InkTip's Gato Scatena
4) Steve Kaire's Screenwriting 20 Questions

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Three Ways to Bring the Sizzle!

We are wordsmiths. What does that mean exactly? Literally, it means we take words and mold them into usable forms, like another kind of smith may do with a refined moonstone and iron ingots to make Elven armor (sorry, been playing too much Skyrim lately.) But I have noticed one area where we wordsmiths tend to slack, and that is: the SIZZLE.

We can all write. All of us know how to compose a sentence, a paragraph, a scene. But oftentimes we forget the art of refinement -- of bringing showmanship, panache, je ne sais quoi, to the presentation. Too often, we'll craft some description or dialogue, and without really thinking twice about it or really scrutinizing it, we'll leave it be and move along. Thing about screenwriting, though: that ain't good enough. Sure, you could likely get away with that in a book. You have a lot more latitude -- more pages to explore secondary characters and subplots, and most crucially, more patience from the the reader. Hell, Ian Fleming, the creator of James Bond, could spend a page and a half describing a tablecloth and it would be compelling. Try that in a screenplay, however, and you are dead meat.  

And so, here are three quick (but not necessarily easy) things that you should do to make your writing leap off the page:

1) Edit Mercilessly! This may be the single easiest thing to say, yet the hardest thing to get writers to do. Why? Because it requires examining what you've written with an editor's eye. It means you must fall out of love with your prose and instead, view it as a garden overrun with weeds and snails. Watch my 6-minute video on this very topic, Writer, Edit Thyself, right here.

2) Choose Wisely. Lazy word choices plague many a script. For example: "Sarah walks to the table." Really? You're a writer. Can't you find a snappier way to say that? "Walk" is an uninspired verb choice that tells us nothing other than the movement. But what if Sarah were to slouch her way to the table? Shimmy? Sashay? Bounce? Zip? Strut? Slink? Slither? Ooze? Undulate? Skitter? Stagger, swish, launch, meander? I think you all get the idea. So just like editing, get into the habit of scrutinizing your specific word choices as well. Is there a better, cooler, more dynamic way to say what you're trying to say? "Rodrigo falls to the ground." Yawn. How about " Rodrigo eats pavement"? Yes!

3) Break it up. Tell me if this sounds familiar: the person who reads your script completely misses something that was clearly in the script. Did the reader skim? Maybe. Or it could be that even though the key kernel of information was indeed in the screenplay, it was buried. Long paragraphs are for books, not screenplays. You always have to assume the people reading your screenplay have A.D.D. You need to do everything you can to seize them by the throat. Parcel out your information in small bites, and if it's important, use slug lines to call attention to it. F'rinstance:
Connie backs away from her pink Jetta, jaw agape. She shakes her head in disbelief. Looks back to Brian, who opens his hands, also stunned. The Jetta's locks suddenly close. The car begins to drive away all by itself.  Connie runs after it but as she catches up, the car rolls over her toe. Connie yelps and the Jetta rolls away, swishing it's antenna as if to say "buh-bye!"
Okay, there was a lot of info packed into that paragraph. You think the average agent's assistant is really going to trudge through that? Hell no. It looks like work, so they're gonna skim. But now suppose you do this:
Connie backs away from her pink Jetta, jaw agape, shaking her head in disbelief. 

She looks back to Brian, who opens his hands, also stunned. 

THE JETTA'S DOOR LOCKS

Suddenly snap closed.  The car drives away all by itself

CONNIE

Gasps, runs after it.  But as she catches up --

HER TOE

The Jetta crunches over it.  

                            CONNIE
                 Aah!  Damn it!

The Jetta putt-putts away, swishing its antenna as if to say "buh-bye!"
So what we did there was break it down, make it more digestible and cinematic.  All the important actions got their own slugline. In this way we are directing the action without telling the director where to place the camera, a neat trick indeed. We also fixed the typo (remember, "it's" is NEVER possessive, but rather, is only a contraction of IT IS. The possessive version is simply "its.") The downside of this style is, of course, it takes up way more space. Which brings us full-circle to #1: Edit mercilessly!

Now it's not intuitive to do any of this. It takes a lot of practice. But if you want to break in, you need more than just competency. You need to bring the sizzle! (Oh, yeah, and have some great connex.)

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What's up? Buncha stuff, thanks for asking! First, we've pushed back our Writers on the Storm contest. It now runs from 9/24 through 12/31/12. Peep the deets below. We've got some news on the state of the biz, both features and TV, another edition of Steve Kaire's highly entertaining 20 Questions, an interview with InkTip's Gato Scatena and more!

And hey, remember, guys, if any of you ever feel stuck or just need some advice, just write me at info@coverageink.com. We're all in this together.

Onward and downward!


Jim Cirile
Founder, Coverage Ink
Writers on the Storm


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