Wednesday, January 07, 2015


Happy New Year, fellow scribes!

If you're like me, you may use the coming of a new year as time to reflect on your successes and failures of the past twelve months. Sure, we may not like some of the conclusions we draw, but I believe personal and professional growth comes from listening, really listening, to constructive criticism, taking it to heart, and -- this is the most important part -- devising a plan of action. I mean heck, that's kind of why I founded Coverage Ink 13 years ago in the first place. 

Thirteen years. Wow!

So if you're like me, one big question likely pops into your head as you assess how effective your efforts to break in have been: "What am I doing wrong?" Heck, we all feel like we deserve success, right?  And yet it proves elusive. Your last batch of queries was met with a collective shrug; the one producer who did request your script never got back to you; you flamed out in the first round of last year's contests, except for maybe one quarter-final slot; and you sent your script in for coverage somewhere and got hit with 12 pages of notes.

It's enough to suck the mojo right out of your walrus gumboot (obscure Beatles reference, BTW. Kanye thinks they may have something.)

So because I have SO been there and have agonized over this stuff to the point of absurdity, allow me to share some observations and conclusions that have come from this often painful introspection -- as well as from knowing a lot of writers. Here are a few things you may indeed be doing wrong without even realizing it.

15 Drafts Don't Mean Done. 

Oh, one of the more painful ones, we know. You do draft after draft, and eventually you get frustrated, say "Good enough," and pull the trigger -- posting the script on BlackList, sending out queries via Virtual Pitchfest, contacting your industry connex. But was the script really ready to go? Were you rocking consistent 'considers' or getting raves from your friends? Were people contacting you to ask if they could help or be involved with the project? Because that's what happens when people really dig something, and that is the momentum you need to see before you send your baby out into the cold, cruel world. 

Irritatingly, progress on a screenplay may not always be a linear forward path. You've heard the expression 'one step forward, two steps back' I'm sure. This is never truer than in writing. What happens is, often when we fix problems, we unknowingly create new issues, or perhaps the fixes cause another issue, which may not have been that noticeable previously, to now be prominent. Over time, the screenplay can become more and more disjointed as the spot-fixes may not always coalesce with the whole. In those instances, it's often better to literally wipe the page and start afresh. 

Yes, this sucks, but great writing seldom appears on schedule, within the timetable we've allotted for it. One has to be flexible enough and secure enough to not pull that trigger just because we're already invested a year in a damn script. Working on several projects at once can help prevent burnout. 

Entitled Ain't Just a River in Egypt (Um... What?)

This is what you call a "first-world problem" a lot of us share -- because we've studied screenwriting and written a bunch of scripts, perhaps invested years in it, we feel entitled to success. We may resent other writers who have broken in and are now making a living while we're still forcing a smile as we ask customers if they want extra foam on their freaking Caramel BrulĂ©e Frappuccinos. This is only natural; we all have egos. 

Now suppose I put it to you like this: how long does a lawyer have to study before they are allowed to actually practice law? Or a doctor -- from college through through internships and certifications, how long does that all take? And these folks are investing big money (if you're a US citizen; of course, this type of education is free in every other civilized country) and likely going into heavy debt. Six to eight years later, after 40-80 hours a week invested in your education, you are now ready for a starting job in that field. 

Now tell me: how many of us have actually invested that much time and/or money in learning our craft? The truth is, very few of us. We just assume that because we're decent writers and we've all read books and seen movies and got an "A" in Creative Writing in college that we can make millions writing for movies and TV. Why should breaking in as a writer be any easier or require any less time or experience than any other high-paying, highly skilled profession? 

Friends, the industry is hard to break into by way of quality control. Hollywood's high castle walls effectively keep out the riff-raff; only the select few -- the crafty, the industrious, the hardy, the indefatigable -- will eventually breach the fortifications.

Sucks, yeah.  But it's all well and proper when you think about it.

How Groan Is Your Valley?

We read a lot of scripts here, and the vast majority of them do not suck. But many of them suffer from what I call Conceptitis, which means -- even in its most ideal form, the premise of the story may not ever get anyone excited. 

Truth be told, finding a killer concept, or even a decent one, is about as easy as finding an honest politician. As my old pal producer Dan Ostroff once told me, "I'll take a poorly written script with a great concept over a well-written script with a mediocre concept any day." The reason is, you can always rewrite a weak script, but a mediocre concept may be an insolvable problem.

As the bull's-eye for features and TV scripts grows ever more miniscule, there are certain ideas which are just not commercial at this time or else are currently played out. Dramas are a tough sell, unless -- and this caveat is true of every single genre or idea -- unless you find a really new, fresh, or different take on it. If you blow people's minds, doing something really amazing or unexpected, the sky is the limit. Just look at "Birdman" and "Whiplash," two of 2014's best movies. In the hands of lesser filmmakers, they could have been boring, deadwood dramatic exercises. But smart, intense scripts dialed it up and made them rock. Ensemble dramas especially -- meh. They just don't work as specs. And expensive period pieces (unless they're for TV) are always a tough sell. 

On the more commercial but played-out side, anything with werewolves, vampires, spies, a serial killer, terrorists or superheroes are all basically DOA. Again, there are exceptions, but getting traction on one of these is a Sisyphean task. Finding an awesome, fresh concept may take a lot of brainstorming sessions. But it's better to wait until you have that killer idea than to move forward with a so-so one and waste a year of your life pushing it. 

Can You Will An Alternative Reality Version of Hollywood into Being?

Not Coming Soon.
Continuing with the above thought, we all wish that Hollywood was more like it was in the '70s and '80s, before the studios were gobbled up by megacorporations. In those days, they might take a chance, sometimes, on riskier material. Of course, they churned out a lot of crap, too. But they made way more movies than they make now, and thus there was more opportunities for good storytellers. Too, minimum guarantees on foreign sales meant lots of opportunities from smaller film companies making "programmers," which could always be counted on to turn a profit. All of that meant talented writers could earn a pretty good living -- the opportunity was there.

Hollywood will likely never return to those days; don't expect it to. If you're writing the next "Kramer Vs. Kramer," good for you -- but don't expect Paramount to make it. Instead, one now has to think about independent or foreign financing or self-producing. Awesome movies are still being made; they're just being put together in more creative ways. And if the end result is a great movie, then a big studio might pick it up at Sundance and release it. Way less risk for them. As for the writers, those paychecks are harder and harder to find as the middle has been almost completely squeezed out of the marketplace.

But in case you didn't get the memo, there is a renaissance going on right now, and it's called TV. Premium cable led the charge with incredible content like "The Sopranos" and "Dexter." Basic cable stepped up and gave us "Monk," "Breaking Bad" and "Sons of Anarchy." And now we have Netflix, Hulu, Amazon and YouTube creating envelope-pushing original shows with none of the cliches and censorship associated with network TV. 

Truly, it is an AWESOME time to be a writer. Adjust rose-tinted goggles and set sights accordingly.

Dead Horse, Meet Flogger.

The industry expects you to be able to create 1-3 scripts/year. If you're still trying to send out the same script you were shopping this time last year, pardner, that ol' nag is ready for the glue factory. Sure, there may always be new opportunities for an old piece of material, but if the script has been exposed to the town in any significant way -- as in, it's been submitted to a couple of production companies -- you may well be dead from this point forward and not even know it.

The reason is because of tracking. Any script which is sent out in any significant way is tracked; development execs sometimes share coverage as well. Which could mean if you got pass/pass at Disney, you may already be dead at Universal. This is not always true, but in this day and age it's probably best to assume everyone knows everything. As well, once a script has been submitted to a company, any further submissions will inevitably result in the previous coverage being pulled up. People are always looking for an excuse not to read. So even if it's a new draft, you might be dead in that case as well.  Hell, I got busted once even after a title change. Their database actually pulled up the coverage based on writer name. Yep.

Most importantly, agents, managers and CEs hate when you query them the same script you've already hit them up about and/or submitted last year. Heck, sometimes our record-keeping is inept (we are writers, after all) and we forget whom a script has gone in to. But they don't, and they'll hold it against you. One of the biggest pet peeves of agents and managers is writers who don't write. You must expect that the vast majority of your work will be "practice" and put it on the shelf once it hits the expiration date (roughly a year from the time you start sending it out.) Writers write. So get over it and move on. You do have other ideas, right?

Doing the Notes Is Not Really Optional.

I love our clients -- we have so many amazing ones who constantly blow me away. Some of you guys really embrace feedback as a valuable part of your script development process. Take Carlo Bordone, for instance, who has sent us probably a dozen drafts of his script "Wartime Revelations" over a period of almost two years. His latest draft scored a coveted 'consider' as part of Get Repped Now!, thanks to lots of hard work on his part, and we will be sending it to our manager panel this month. 

Carlo Bordone
Yet others reject the notes and fire back several pages of flame-mail vitriol. Sigh. Look, of course not every note is going to be right. Sometimes a reader truly does not get what you're trying to do or flat-out misses something. It absolutely happens. But to reject the notes in whole or even in part is just kinda foolish, and says more about our own egos than anything else. I mean, you're paying for that feedback. Actually listening to it however, that's up to you. Except... it isn't really.

'Cause at the end of the day, there really is no getting around doing the notes. It's a lot easier to reject the reader's comments -- "What a moron!" No one wants to take on all that -- especially since we thought we'd nailed it in the first place. So maybe we'll do a couple of the little easy notes, but the big script-rippers -- like not having a clear protagonist, or the inciting incident not coming in until page 43 -- we ignore those. Because that means WORK.

Look, we all hate doing script rewrites. But isn't that what we signed up for? Isn't that exactly what we hope to be paid for someday -- doing revisions on your script (or someone else's)? But to get there, we *must* learn to not wall-up when we receive constructive criticism. And to do the damn notes.

And finally:

You Do Know the Odds, Right? 

Sometimes we do everything right, yet even then, things go south.  Your friends all love the concept of your new script. You get a couple bites and send it out. Then boom -- another spec with a similar concept beats you to the marketplace. You're dead in the water. Or the script that you've painstakingly ironed the bugs out of is just not a genre that's popular at the moment. Or your manager sends out the script and everyone likes it, but no one buys it. Who the hell knows why? Could be all the companies had already spent their development budgets for the year but didn't feel your script was discretionary fund-worthy; or perhaps it requires a tricky or specific bit of casting, or the budget is just too big... and on and on and on.

It's at times like these that I recall the legendary Ash Williams:  

"You see this? This is my BOOMSTICK!"

Yes, this whole writing thing will beat you down and wear you out and suck all the joy of creation right out of you if you let it. I know I just said you have to temper your ego, but gumption is just as important. Think of yourself as the protagonist in the movie of your life. You will be tested. What you're trying to do is not easy. The stakes are huge. The cost of failure: dire. And vast enemy armies will be doing everything they can to stop you. 

But... we have a goddamn metaphorical boomstick, and best of all, it has INFINITE AMMO. So no matter how many slings and arrows you may suffer, hello, there is always another shell just waiting to be chambered. You just have to reach for it and load that sucker. Then stand up proudly and brace yourself, because another wave is coming at you. But this time you'll be ready. Because you've invested the time and energy into learning your craft and you are a talented, never-say-die son of a gun. 

Lock and load, baby.

Jim C.

"You see this?! THIS... is my BOOMSTICK!!"
"You see this?! THIS... is my BOOMSTICK!!"

Wednesday, December 31, 2014

Thursday, December 04, 2014


This is the little secret we could not divulge for all of the most recent Get Repped Now! promotion, and it was killing us! While we *could* announce that Coverage Ink's Get Repped Now! landed writer Brandon Barker at Benderspink and then subsequently got him signed at UTA -- we couldn't announce the freaking SPEC SALE until now!

So there it is. Brandon Barker's script NOTTINGHAM + HOOD has sold to Disney for an undisclosed 6-figure amount. Read all about it at Deadline.

The script concerns The Sheriff of Nottingham's capture of Robin Hood and subsequent tumultuous road trip to bring his man to justice. It's Midnight Run in Sherwood Forest. 

"Coverage Ink is what started it all!," enthuses Barker. "I cannot thank you guys enough. Major dream come true!" 

 Special thanks to Jake Wagner from Benderspink for making it all happen.

We're still working our way through the big pile of Get Repped Now! submissions from November, looking for the next Brandon Barker. If you missed it, don't worry -- Coverage Ink's Get Repped Now! returns in the spring. In the meantime, get to work, writers!

Tuesday, December 02, 2014

CI Senior Story Analyst Kevin O'Hare Sells Pilot to ABC

Coverage Ink senior story analyst Kevin O'Hare, an accomplished writer/producer with numerous TV sales under his belt, put another notch in his gunbelt with the sale of ASCENSION to ABC, The Hollywood reporter recently announced.

O'Hare, who has been a consultant to Coverage Ink since 2005, describes the pilot as an FBI procedural with a female lead. 

"I literally just found out about the sale on Thursday -- I did network pitches and left the spec pilot and series outline behind the week before. Had Brillstein attached, and they took it into ABC Studios -- then the studio focused on the network, and they bit. Additionally, I have a blind script deal with Universal I'm going to be commencing in the next few weeks as well, so things are going to be awesome but crazy (feels like it's always feast or famine, doesn't it?) I'm thrilled."

As well he should be.  Brillstein Entertainment is attached to executive produce. O'Hare is repped by Verve and Underground. KICK ASS, KEVIN!

Monday, November 10, 2014

GET REPPED NOW! Extended - Must End Midnight 11/16/14



All "considers" read by TWO top Hollywood Lit Managers -- Guaranteed.

Coverage Ink's Get Repped Now! scored big time earlier this year when client Brandon Barker's script "Nottingham & Hood," which scored a "consider/consider" rating, drew the eye of Benderspink Head of Lit Jake Wagner. Wagner signed Barker, who has since signed with UTA and is now a working writer. 

Are you NEXT?

Get Repped Now! is a unique promotion from leading independent screenplay analysis/development service Coverage Ink. You submit your screenplay or pilot for coverage, and you receive back a detailed 10-14-page analysis showing exactly how close to the bull's-eye you are. All scripts are graded Pass, Consider With Reservations, Consider, Strong Consider, or Recommend for both screenplay and writer. 

Top literary managers Jake Wagner, Chris Mills and Jeff Belkin have agreed to read all the scripts that receive a 'consider' for script. Wagner and Mills will read the pilots; and Wagner and Belkin will read the features. It's that simple.

For more info and complete rules, please visit Coverage Ink. And hurry -- Get Repped Now! must end midnight 11/16/14. There will be no further extensions. So if you've got the goods, we want your script. Good luck!


Since 2002, Coverage Ink has been a leading independent screenplay analysis and development service for emerging writers as well as management and production companies. We handle everything from screenplay and manuscript analysis to ghost-writing, copy editing, and more. We are also a production company with several projects in production. For more about us please visit

Thursday, October 23, 2014

Interview with Brandon Barker

Brandon Barker is on a roll. As a result of his scoring a “consider” for his feature script "Nottingham & Hood" in our last Get Repped Now! promotion this past summer, we hooked him up with Benderspink’s Jake Wagner, who signed him and launched his career with a bang. Incredible things happened for Barker very quickly... details to come! We recently caught up with the now in-demand scribe to find out how things are going (the answer: pretty damn great.)

Jim Cirile:  Dude! Tell us a little bit about yourself. Where are you from? How did you get into writing?

Brandon Barker:  I grew up in the suburbs of San Diego on Nintendo, Indiana Jones, and Star Wars. I've been writing and making movies since I was eight. I don't think a month went by where I wasn't working on some movie thing with the kids in the neighborhood. I grew up a big Spielberg and Lucas freak and still am. 

In high school I was a drama geek, a behind-the-scenes kind of guy. Went to UC Santa Cruz which was a magical place and then transferred to NYU film school. Moved to LA after graduation. Met my wife on a blind date at Disneyland. I did not have a lot of incredibly interesting jobs save for a year as a sixth grade teacher. That was just way too interesting. 

JC:  What was the inspiration for "Nottingham & Hood"? 

BB:  I wanted to do "Butch Cassidy and the Sundance Kid" in the middle ages. I had never seen a buddy movie in that time period and thought it sounded fun. The story evolved from a generic knight and rogue character to the Sheriff of Nottingham and Robin Hood. I rewatched "Midnight Run" and thought it was an even better template. Just kept evolving from there.

JC:  The mash-up is definitely "Midnight Run" meets Sherwood Forest. How does it feel to be at Benderspink? What's that ride been like?

BB:  Feels great! I am really impressed with Jake Wagner, his smooth moves, his network, and his relationships - that's what it's all about. I was not an obvious choice and he really took a chance on me. And meeting Jake would have never been possible without Coverage Ink. Honestly, out of all the services, you guys had the smartest coverage. Some very exciting things are happening that I can't even talk about and it's killing me not to, but hopefully I can spill it soon!

JC:  Okay, before everyone hates you for having this amazing good fortune, you'd better give us an "always darkest before the dawn" moment. We all have a time when everything writing-wise looks bleak and we're ready to throw in the towel.

BB:  I had a little success right after film school with an option that got pretty far up the chain. Unfortunately, the execs I was dealing with were let go, and there went my project. At the time I did not know this was a common experience. I thought it was unique to me and such a tragedy that I gave up writing for about five days. It made me realize how hard it is to make a living as a writer and how long it takes and that's when I started getting into teaching. Though I never stopped writing after that. I believe in the whole "Outliers" 10,000 hours thing. That book should be required reading. It's all about hard work and falling on your face over and over and over again. Luck, timing, and talent are all factors but pale in comparison to hard work... and meeting Jake Wagner.

JC:  Right on. What are your favorite genres to watch and/or write?

BB:  Action/adventure with a sense of humor. That's what I want to do. "Guardians of the Galaxy" is a perfect example. That was my kind of movie. Great balancing act between organic, believable characters and a goofy sense of humor. More than one friend said that movie was totally me!

JC:  Now I know there's all sorts of coolness going on with "Nottingham & Hood" that you can't talk about yet. What else are you cooking up?

BB:  A sci-fi actioner... with a sense of humor!

JC: I walked right into that one. Continued success and thanks for your time.

BB: No, thank you! You really got the ball rolling for me, man. Seriously - THANK YOU!! Query letters did not work for me - it was your site and promotion that really did the trick!!


Coverage Ink's Get Repped Now! runs from 10/13 to 11/9/14. Enter now!

Tuesday, October 21, 2014

Paul Zeidman Interviews CI's Jim Cirile

For some bizarre reason, Paul Zeidman thought it would be wise to interview ME for his Maximum Z blog as part of his series of grilling screenplay consultants...

Ask a Straight-Talkin’ Script Consultant!

Jim Cirile - Coverage Ink

The latest in a series of interviews with script readers and consultants who would be worth your while to work with if you want to get your script in shape. Today’s spotlight is on Jim Cirile of Coverage Ink.

1. What’s the last thing you read/watched that you thought was incredibly well-written?
After binge-watching “Sons of Anarchy” season 6, you really have to marvel at the craftsmanship. The upheaval and complications are so constant as to be ludicrous, yet it’s so devilishly well-written that you just strap in and hold on tight. And blowing our own horn a bit, the last script I read which was truly special was Brandon Barker’s “Nottingham and Hood,” which we found as part of our last Get Repped Now! promotion this summer. We got him into Benderspink, where he’s now working with their head of lit Jake Wagner. So, win-win. A real talented guy with a bitingly funny comic voice.

2. How’d you get your start reading scripts?
Kind of fell into it, really. I originally founded Coverage Ink to offer my small handful of analysts, whom I’d assembled to help develop my own material, to other writers at low cost. Getting feedback from smart readers is a major part of my process and always has been. In fact, the very first person I met when I moved to Los Angeles 20 years ago was a union studio reader, and that fellow was enormously gracious in giving me feedback and teaching me how the biz really works. Over time, as a writer myself, I gave feedback to plenty of other writers and realized I had a lot to say in that regard. Our approach is based around writer empowerment – giving constructive feedback as opposed to humiliation. This is in part a reaction to some of the astonishingly humiliating and unhelpful coverage I’ve received on my own scripts and have seen others receive over the years. I figured there had to be a way to give helpful guidance without belittling the writer. So all of that combined to get the CI ball rolling in 2002.

Read the rest right here!