Interview with TrackingB.com's Founder
by Jim Cirile
There are two main reasons Coverage Ink has been referring writers to TrackingB.com for almost a decade now. Number one: TrackingB is a real, honest-to-goodness tracking board used by the industry. It contains a wealth of info useful to savvy writers keen to become students of the biz -- key to breaking in.
And secondly, their contests kick serious gluteus. TrackingB's annual TV and feature contests are Hollywood's best-kept secret. While offering no monetary prizes or "stuff," their track record for discovering new writers is one which no other contest can touch -- not even the Nicholl.
So we sallied forth to meet TrackingB founder "The Insider" (hint: likely not his real name) at his secret underground HQ deep beneath Beverly Hills, to find out all about him (well, not really) but more importantly, about TrackingB.com and why you should know about it. We also snapped this first-ever photo of The Insider below!
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The Insider |
Jim Cirile (JC): Nice to finally meet you, The Insider. Tell us a little about your background.
The Insider (TI): Just call me "The." (winks) I'm
the founder and active leader of TrackingB. I started out in the
industry as a writer, and evolved into a writer/producer with projects
now set up/being produced at various studios/networks around town
such as CBS, Lionsgate, WWE Films, etc. I've always preferred to let the site, its industry reputation and success stories take center stage... and thankfully TrackingB has become much bigger than me!
JC: What was the genesis of TrackingB?
TI: We are the original. The site was founded 10 years ago as a way of
centralizing the private tracking boards floating around the business
into a central hub of information. It may seem hard to believe now, but
at that time, tracking was largely an underground practice, relegated to
the industry's inner circles. And I know when I started this dream, I
always felt out of that loop. We brought tracking boards together in
one place online and out into the open, so that anyone could be privy to
the valuable information shared on them.
And the site quickly evolved,
largely by word of mouth, into being the tracking board for the
industry. You
name the studio, agency or production company, and we’ve got someone
from there on our board daily (often many times!) WME, CAA, Paradigm,
UTA, Sony, Paramount, Universal, Fox, Bruckheimer Films, Participant,
Imagine, Principato-Young, Kaplan/Perrone, Energy Entertainment,
Benderspink and the list goes on and on. And yes, we even have studio
heads as members. Members appreciate that TrackingB focuses on being a
positive and productive place to do real business, that we break
important industry news first, and that we discover such great material
from new writers through our contests.
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Another TrackingB success story. |
JC: How did you get into the contest game? And how did you stumble onto the
stunning revelation that writers don't really care about prizes -- they
really just want access?
TI:
Once we had the industry's attention on a daily basis on-site, we
conceived the idea of connecting new writers to them through contests. Coming from a writing background, I had a strong sense of what I would
ideally want out of a contest, and made the decision to help writers
with access, exposure, and support that would actually help move their
careers forward. Everything else seemed secondary to me. We would do
more, and push more than any other contest had before to get people
repped, sold, and/or produced.
And it's been a wild, amazing ride with
some of the biggest contest success stories ever coming out of our
contests. Mickey Fisher's EXTANT now in Season 2 on CBS with Steven Spielberg
producing and Halle Berry starring, from a script that we discovered and
championed. And someone like John Swetnam (EVIDENCE,
INTO THE STORM, STEP-UP: ALL IN), we actually awarded him twice before
he broke into the industry (first as an honorable mention one year, and a
finalist the next.) And the list of successes launched from TrackingB
goes on -- Ashleigh Powell, Gabe Snyder, Cameron Alexander, Peter Hoare and many more.
JC: Yeah, you've had a pretty insane track record in getting the contest
winners attention over the years. Why isn't TrackingB the best-known contest in the world right
now?
TI: We've been very focused on helping our contest top choices find and
grow their careers, and haven't put a lot of time into advertising,
social media, etc. And that focus has been great for our contest
finalists/honorable mentions/winners. We've mostly relied on steady
word of mouth growth, but have a few initiatives planned to start
spreading the good word further though. So it's a great time to enter
before the competition heats up even more.
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TrackingB covers the spec and assignment markets in detail. |
JC: You have a killer industry panel -- how do you get them to participate? Are they all friends of yours?
TI: One key is that these are not folks we just hit up twice a year for our
contests. We have built strong long-term relationships with them and
many others in the industry through our interaction with them on our
site. So it's a great situation for writers to be read by industry
people who place inherent trust in our referrals, and of course, in a
competitive situation where everyone knows others in the industry will
also be clamoring to read. We're fortunate that the industry pays so
much attention to our contests.
JC: I always tell our clients to use TrackingB for research, to determine
if the idea they're thinking of writing is already floating around out
there. What other advantages do writer/subscribers have?
TI: We appreciate that. We're just one part of the industry information
puzzle, and the more pieces a writer has, the better. There are also
some great opportunities to learn about potential jobs, assignments,
etc, and a multitude of other ways to utilize the information we provide
to further yourself in this industry.
JC: Thanks so much for your time, The. Any tips you can give to writers entering the feature contest, apart from write a great script?
TI: We've awarded a vast array of scripts and genres over the years, and
the common thread is that we fell in love with the
story/characters/writing in some profound way. There's no formula. We
just want to find great stories and scripts that we would be excited and
proud to support and show to anyone. It tends to be the kind of script
that you can't put down -- the kind you rush to tell someone else about
after reading.
I could give all of the usual advice -- Write every page
like it's your last -- blood on the page preferred (not literally). Be
original. Move us. Make us want to turn the page. Make us care and
feel something. Be smart. Do something we've never seen before. Do
something we have with a new twist. Tell a story you would want to
hear/read/see. Dazzle us with your craft. Make your dialogue sing. I
could go on and on, but what it all really boils down to is the magical
power of great storytelling. When you find that magic, we'll be here,
hoping to be taken in and transported by it. So get to work.
The TrackingB feature contest late deadline is September 6, 2015. After that, the super late deadline kicks in (with a price jump,) so enter now!
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Jim Cirile is a Los Angeles-based writer/producer and the founder of Coverage Ink, a leading screenplay analysis/development service. Coverage Ink has no financial association with TrackingB.com.